Do Cover Letters Still Matter in 2025? What Candidates and Employers Need to Know

The Short Answer: Yes, But They Look Different Now
Cover letters aren’t gone—but the way candidates present themselves has changed. In a hiring landscape where speed and relevance matter, employers are looking for clear communication, tailored intent, and a genuine connection to the role. This is especially true in fields like healthcare and med tech, where context beyond the resume still carries weight.
When Cover Letters Still Matter
1. To Show Motivation
A strong cover letter can answer key questions: Why this role? Why this company? When done well, it shows that the candidate has taken the time to research and reflect.
2. To Explain a Career Shift or Gap
If a resume doesn’t clearly outline why a candidate is a good fit, a cover letter can help tell the story and bridge the gaps.
3. In Communication-Focused Roles
In roles that rely on empathy, communication, or attention to detail—like patient care or leadership—a well-written letter is often seen as a reflection of those qualities.\
What’s Working Instead in 2025
1. Short, Direct Intro Emails
Candidates often opt to write a brief, relevant note in the email instead of attaching a formal letter:
“Hi [Hiring Manager], I’m really interested in the RN role. I’ve worked in surgical wards for over four years and love fast-paced environments. CV is attached—would love to connect.”
2. Video Introductions
For roles in sales, creative industries, or marketing, short video clips (usually under 60 seconds) are becoming more common. They’re a great way to express enthusiasm and personality.
3. Personalised LinkedIn Messages
If a role is sourced via LinkedIn, candidates are increasingly using personalised InMails or DMs in place of traditional letters—provided they’re specific and thoughtful.
What to Avoid
Generic intros like “Dear Sir/Madam”
Repeating your resume
Making it too long—keep it to 3–5 brief paragraphs
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